Not everybody has the wherewithal to urbanize their community into a livable and walkable landscape – but there are other things that can be done to promote Economic Development. Making sure that people researching your area is one that offers the best ROI. It costs almost nothing to do – yet is the starting point for someone who may be looking at your community for relocation consideration.
What are people looking for when they zero in on potential place to move?
-Safe environment
-Good schools
-Great neighborhoods
-Open spaces
-Access to highways and airports
-Solid infrastructure
-Stable community with sound leadership
Make sure you position yourself in the best light possible and a good dashboard is a great way to start. If your having problems with nuisance crimes, show your plan to better that situation. If your school district is struggling, identify collaborations you are conducting with them to help them through the tough times. If your economic factors are showing declines, identify the targets you are setting to address the issues, develop a plan, measure progress and broadcast your successes. Finally, manage and use the media to your benefit – don’t let the media manage you.
Telling or selling your story helps focus the eye of the beholder – and using data is the best way to do that. Make sure you don’t turn off any potential investor prior to them reaching out to you. Streamline your processes; create a development friendly environment; find ways to say “yes” instead of “no” – or at least give alternatives.
You never know who may be researching your community on an flight in from another state or country. Be open, positive, consistent and proactive. Your brand is you, so make the best of it.
